Partnerships Guidelines

Introduction

A ‘Partnership’ would apply to any funding or value in kind (VIK) made available to individuals or organisations to support specific programs or events deemed mutually beneficial.

Applications for programs or events that help deliver, align with, or raise awareness of the following key objectives are welsome:

• ports to support a growing economy
• safe and sustainable waterways; and
• improved infrastructure and access to waterways.

Any application for a Partnership with Maritime would be considered against the backdrop of financial responsibility of public money and resources. This reinforces the need for all partnerships to demonstrate a clear and direct benefit to the boating, maritime and/or maritime property community aligned with appropriate objectives.

General Partnership Guidelines

Each application for a partnership proposal should address each of the following:

• Cover Letter – (one page) address the proposal to the Manager Communications, Maritime, Locked Bag 5100, Camperdown NSW 1450 and include contact details;
• Overview – outline of the project and/ or the organisation seeking support;
• Objectives - outline the objectives of the project and/ or the organisation seeking support;
• Community Benefit - outline the maritime community benefit;
• Maritime relevance - outline the reason Maritime should be involved;
• Risk Management – outline risk management strategies, especially if it is an on-water event, and be prepared to provide copies of insurance cover;
• The Investment - outline the funding amount or in-kind support being sought and the period of time for the agreement;
• Partnership Benefits - this is a critical component. Look to include benefits such as naming rights, promotion strategies, signage, media, brand awareness opportunities, articles in newsletters or websites etc;
• Target Market - outline who the project is aimed at or provide a membership profile while respecting privacy provisions. Identify how it matches the target market or how it could benefit the maritime community and/or increase awareness of the Authority’s role and maritime safety/ environmental messages;
• Exclusivity - detail other financial supporters of the project or organisation. Make sure that financial supporters/partners are not in competition with each other;
• Evaluation Strategy - outline the way/ s in which the evaluation of the success of the proposal will be carried out.